Field Marketing and Field Sales Agencies in Mumbai: Driving Business Growth Where Fulcrum differs from our competitors is in our people – we look to understand your brand personality so that we can then select the best staff from our nationwide database to best represent your product. We work closely with our field supervisors to ensure that all our demonstrations teams are trained in the most appropriate selling techniques and that they are familiar with in-store standards and latest health & safety regulations. This is a good form of marketing to create brand awareness and to convert non-users into users of your product or service.According to the product or the service we create a plan to offer demos of your product/service to the potential customers.